SEO
Published 2023-08-15
•
7 min read
Google August 2023 Core Update Analysis: Winners, Losers, and Volatility
The August 2023 Core Update caused widespread ranking fluctuations across consumer, B2B, and publishing sectors. We unpack the underlying algorithmic patterns.
Deconstructing the August 2023 Core Update
Over 16 days of rollout, the August 2023 Core Update recalibrated authority weightings across thousands of search verticals.
Key Takeaways from Our Agency Portfolio
- Affiliate and Review Sites Hit Hard: Pages lacking hands-on testing and unique media saw substantial declines.
- Brand Authority Rewarded: Established brands with consistent entity citations and direct navigation traffic gained prominent top-3 placements.
- Topical Specialization Over Aggregation: Niche authority websites outperformed broad, multi-topic portals.
Topics:
Core UpdateSERP VolatilityRankingsGoogle Algorithm
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