SEO
Published 2023-10-12
•
7 min read
Google October 2023 Core & Spam Updates: Double Impact Survival Guide
October 2023 brought both a Core Update and a Spam Update concurrently. Here is how agencies identified the root causes of SERP fluctuations.
Navigating Overlapping Algorithmic Updates
When Google releases a Core Update while simultaneously running a global Spam Update, standard diagnostic diagnostics become complicated.
How to Isolate the Cause
- Check Google Search Console for manual actions versus algorithmic declines.
- Look at keyword distribution: Did commercial intent keywords drop while brand terms remained stable?
- Audit backlink profiles for toxic guest post networks and unnatural anchor text distribution.
Topics:
Core UpdateSpam UpdateAlgorithm AuditSERP Trends
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